According to a poll, the brands that Kenyan women respect and adore the most have been identified.
Kenyan women responded that milking jelly brand Arimis and second-hand clothing popularly known as mtumba were among the top 30 brands mentioned.
Safaricom, M-Pesa, Equity Bank, Always, Naivas, Menengai – Home cleaning goods – Bar soap, Arimis – Body care products – Petroleum jelly, Airtel, Ariel – Home cleaning products – Detergent, Coca-Cola are some of the most well-known brands.
Vaseline, KCB Bank, Sawa, Dettol, Omo, Sunny Girl, Ketepa, NHIF, DStv, StarTimes, Second – hand apparel, Menengai, GOtv, and Nice & Lovely are also popular among the women polled.
Amara, Geisha, Toyo bar soap, Lido cleaning goods, Mulei’s Supermarket, Nivea, Samsung, Co-Operative Bank, Fanta, Sunlight, Jamaa, LG, and Toyo bathing soap were among among the brands adored by Kenyan women.
On Tuesday, March 22, at a debate held by Victoria Rubadiri, a TV journalist, it was also revealed that women make 80% of household purchases.
The study “speaks directly to the economic empowerment of women from a purchasing ability point of view, and the necessity for corporates to engage and give opportunities in the development of products and services,” according to the surveyors.
According to a survey conducted by Ipsos last year, women have a significant role in household decision-making. According to the survey, 69% of women have an important part in the procurement of products or services used at home.
Furthermore, according to the poll, Kenya has a higher percentage of female-headed families than other African countries.