Facebook recently unveiled new capabilities that will make it possible for Kenyans and content creators generally to make more money.
The move, according to Facebook founder and META Chief Executive Mark Zuckerberg, is intended to let users create content they enjoy and make money from.
He continued by saying that Instagram would also get the functionalities.
“Rolling out more ways for creators to make money on Facebook and Instagram and sharing updates that will help creators build for the metaverse. We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen,” he stated.
The three capabilities include interoperable subscriptions, where users grant access to Facebook Groups that are exclusively available to paid subscribers on other platforms.
Another innovation that will enable users to start making money from their reels, live videos, or Videos on Demand is Facebook Stars (VOD).
For users that are either streaming or sharing their videos, the new option is crucial. Facebook will pay Ksh1.18 for each star sent by viewers who purchase them and send them to the owner of the live stream.
In order to enable users to cross-post their IG Reels to Facebook and monetize them as well, Facebook and Instagram are expanding the Reels Play Bonus program to more creators on Facebook.
Additionally, Zuckerberg reaffirmed his dedication to enabling innovators.
By extending the non-revenue sharing agreement to 2024, Zuckerberg further demonstrated his commitment to enabling creators to profit from their work on the platform.
The agreement commits to preserve customers’ access to fan subscriptions, badges, and forthcoming independent news offerings until 2024.
The business tycoon said the revenue split would be less than 30% of what other competing corporations take after the agreement expires.
The new features are designed to provide users with a significant following with practical ways to take use of and profit from the platform.
