Gidi Gidi’s real name is Joseph Ogidi Oyoo.
He is a musician and a radio presenter at radio Jambo and presents the morning show ‘Patanisho’ alongside his co-host Jacob Ghost Mulee.
Joseph Ogidi Oyoo, popularly known as Gidi, grew up in the slums and had to work hard in order to put himself through school.
Over the years, fans have seen him evolve to become the man he is today. He has managed to remain relevant in the ever-changing media industry and establish a huge following.
Gidi Radio Jambo Music Career
It is hard to guess he grew up in Dandora slums. Here is a man who, living in the sheng’-dominated area, crafted a name for himself as one of the best vernacular rappers.
His is a name that rings a bell and so under the same breath with other celebrated famed rappers of the day such as Hardstone, Poxy Presha, and Ndarling P. Sixteen years on, Gidi Gidi is still at the helm of the local entertainment world, even so on a different jersey.
Most teenagers with a passion for music, back then, would entertain party-goers at Florida 2000 Club, Kenya’s longest-standing international disco joint, then popular with Sunday Jam Session talent search shows.
On one particular day, those in attendance among them pioneer producer Tedd Josiah spotted an Aquinas High School student with a microphone. Gidi Gidi was his stage tag name.
Gidi Radio Jambo Age
Gidi will be turning 43 years this year, 2022.
Gidi Radio Jambo Education
Graduate student at Strathmore University, Masters of Business Administration
Gidi attended Aquinas High school. He then proceeded to Jomo Kenyatta University of Agriculture and Technology (JKUAT) for a Bachelor’s Degree in Information and Technology (IT). He went to the Strathmore School of Business for a Master’s in Business Administration.
Gidi is married to Ziva Elijah and has daughter Marie Rose.
Career
According to Gidi Gidi revealed, Carol Radull helped him get into radio.
“It was around 2008. I was working at the UN as a software developer, when I met with Carol Radul at a sports event. I am very passionate and vocal about football so we would engage in heated debates.
She saw the potential in me and invited me to join the then new sport FM station. There was no way I was going to leave a UN job to join a new radio station, but they pursued me and eventually I gave it a try. Ten years down the line, I don’t regret the move. I joined radio without any experience but I have learnt on the job, and today we are the number one morning show in Kenya,” he said.
Gidi na Ghost Patanisho Birth
The segment airs during the morning show on Radio Jambo and is hosted by musician-turned-journalist Gidi Gidi and Harambee Stars coach Jacob ‘Ghost’ Mulee.
Listeners whose romantic relationships are on the rocks call into the show seeking to be reconciled with their lovers, after which Gidi and Ghost serving as mediators.
With its numerous loyal listeners across the country, Patanisho often sparks heated debates among Kenyans, both on social media and offline.
Gidi intimated that he conceived an idea for the show a decade ago, stating it was his desire to bring something new to the Kenyan radio scene.
“It was my idea. I create all the content for the show (Gidi na Ghost Asubuhi) so it was my idea. We’ve been doing it for ten years now,” he shared.
The media personality explained that he wanted the segment to be family-friendly and different from those popularized by other stations in the country.
“I wanted to come up with something unique and something that’s also family-friendly.
“It was an idea that has never been tried on the radio in Kenya, so it was unique,” Gidi recalled.
With the shocking, sometimes downright hilarious stories callers told on the segment and heated on-air arguments between partners, Patanisho proved an instant hit.
Gidi revealed that while they expected the segment to eventually become popular, they did not expect it to instantly gain traction as it did, because it was a relatively new concept.
“We knew it was going to be a hot thing but we didn’t think it would hit so quickly,” he explained.
Patanisho has spawned several parodies and internet memes sparked by various on-air fights and reconciliations over the years.
In ten years of hosting the segment, Gidi and Ghost have helped hundreds of couples work through all sorts of relationship issues including infidelity and more trivial matters like complaints about the quality of a partner’s cooking.
Most importantly, Patanisho continues to put smiles on Kenyans’ faces with hilarious, authentic entertainment.
Gidi Radio Jambo Salary
Gidi earns a good amount of money which lies between 600k-1M. he is among the highest paid radio presenters in Kenya
