Renowned beauty entrepreneur Suzie Wokabi has been named the new Chief Executive Officer (CEO) of O’Bao, a Kenyan brand known for its sustainable, natural cosmetics.
Wokabi, who has been a trailblazer in the African beauty industry for over two decades, will officially step into her new role in January 2025.
Wokabi, the founder of SuzieBeauty and the innovative SB Dada, is celebrated for her groundbreaking contributions to African beauty.
Her appointment as CEO of O’Bao is expected to bolster the brand’s mission to create eco-friendly, natural skincare products that are proudly made in Kenya for both local and global markets.
“I am truly inspired by O’Bao and its mission to unite Africa’s beauty and sustainability in one brand. It’s not just a brand; it’s a movement that proves Kenya can produce world-class natural cosmetics,” Wokabi shared.
With over 20 years of experience in the beauty industry, Wokabi has consistently championed sustainability, local entrepreneurship, and effective skincare solutions.
O’Bao, which uses natural ingredients like Baobab oil and Spirulina, aligns perfectly with her vision of creating environmentally conscious beauty products.
In her new role, Wokabi plans to focus on:
- Product Innovation: Developing cutting-edge products that cater to emerging trends and local needs.
- Brand Visibility: Expanding O’Bao’s presence across East Africa and beyond.
- Sustainability: Strengthening local supply chains and enhancing eco-friendly production practices.
Wokabi’s journey in the beauty industry began in 2009 when she founded SuzieBeauty, a brand that revolutionized Kenya’s cosmetics market.
After selling SuzieBeauty to Flame Tree Group, she remained actively involved as the brand ambassador and chief creative officer, overseeing product development, marketing, and public relations.
Her transition to O’Bao marks a significant shift toward sustainable, locally produced cosmetics. “The future of cosmetics lies in sustainability, local entrepreneurship, and leveraging our natural resources,” Wokabi emphasized.
O’Bao is a Kenyan brand that specializes in high-quality, natural cosmetics made from locally sourced ingredients.
The company is committed to promoting African beauty while prioritizing environmental consciousness, making it a perfect fit for Wokabi’s expertise and values.
At 48, Wokabi is not just a business leader but also a mother, wife, and podcaster. Known for her dynamic personality and innovative spirit, she has left an indelible mark on Africa’s beauty landscape.
Her work with SuzieBeauty, SB Dada, and now O’Bao continues to inspire a new generation of entrepreneurs and beauty enthusiasts.
As Suzie Wokabi prepares to take the helm at O’Bao, her appointment signals a new chapter for the brand and the broader beauty industry in Kenya.
With her leadership, O’Bao is poised to become a global leader in sustainable, natural cosmetics, proving that African innovation can shine on the world stage.
Wokabi’s story is a testament to the power of passion, resilience, and a commitment to making a difference. As she steps into this new role, the future of O’Bao—and sustainable beauty in Africa—looks brighter than ever.
