As part of its 24th anniversary celebration, Safaricom is offering customers a one-day promotion on October 23, 2024, where they will refund the transaction fee for the first M-PESA ‘send money’ transaction of the day.
This initiative is part of their “Asante Kwa Miaka 24” campaign, aimed at thanking customers for their continued support.
Safaricom CEO Dr. Peter Ndegwa expressed appreciation to customers for their trust, crediting their loyalty for the company’s growth into a key player in innovation and empowerment across Kenya.
“As Safaricom marks 24 years of connecting Kenyans, I want to take a moment to thank you, our loyal customers, for making us part of your lives,” Dr Ndegwa said in the message.
He further emphasised Safaricom’s commitment to creating a future full of possibilities together with its customers,
“We remain committed to walking this journey with you. We promise to keep innovating, growing, and being the partner that helps you reach your dreams.”
While many customers appreciated the gesture, there were some mixed reactions to the nature of the refund.
One user, in particular, raised a question about why Safaricom chose to refund only the transaction fee rather than the full amount sent.
“Why do you refund the transaction cost instead of refunding the amount I actually sent?’ the user asked.
In response, Safaricom clarified that the promotion was limited to a one-day offer and only covered the transaction fee.
“Hello. It’s a promotion that only runs today, but thanks a lot for your feedback,” Safaricom’s social media team replied.
Safaricom was incorporated on April 1997 as a private limited liability company. It was converted into a public company with limited liability in 2000.
The company has grown to be one of the biggest telecommunications companies in the continent employing thousands directly and indirectly.
