OPPO Kenya has responded to recent allegations by influencers who claimed they were not compensated for their participation in the Reno12 Series campaign.
The mobile phone giant has now taken legal action against the marketing agency responsible for handling the campaign agreements, deliverables, and payments.
OPPO’s Clarification on Payments
In a press release dated February 10, OPPO Kenya explained that all influencer payments were to be disbursed in two phases—50% upfront before the campaign and the remaining 50% upon completion of deliverables. According to OPPO, both payments were made in full to the contracted agency.
“OPPO Kenya made an initial 50% down payment to the agency to facilitate the influencers and remitted the final 50% payment upon completion of work, which was done on the 25th of October 2024,” the statement clarified.
The company emphasized that influencers signed contracts directly with the agency and not OPPO Kenya, meaning OPPO had no direct contractual obligation to the affected parties.
Legal Action and Support for Influencers
Although OPPO Kenya has no legal standing to sue the agency on behalf of the influencers under Kenyan law, the company has taken independent legal action against the agency for defamation and brand damage.
Additionally, OPPO has:
✅ Sent a demand letter to the agency, urging them to release payments.
✅ Offered legal assistance to affected influencers to help them recover their dues.
However, OPPO revealed that, so far, none of the influencers have taken up their legal support offer.
Commitment to Influencers and Fair Partnerships
Despite the controversy, OPPO reiterated its appreciation for influencers’ contributions and reassured its commitment to ethical partnerships.
“OPPO Kenya does not condone the current frustrations that the influencers engaged in the Reno12 Series campaign are experiencing,” the statement read.
“The brand’s goal is to ensure influencers’ rights are protected and that fair compensation is provided. OPPO Kenya remains committed to fostering positive and respectful partnerships in the Kenyan market.”
While the legal battle unfolds, the incident highlights the importance of clear contracts and accountability in influencer marketing.
