Meet Rose Kimotho, the Founder of Kameme and K24 Who Sold To Kenyatta Family
President Uhuru Kenyatta’s family has made significant investments in a variety of industries, including real estate, agribusiness, hotels, and the media.
The stations linked with Mediamax networks, such as Kameme FM, K24 TV, and Milele FM, are registered under TV Africa Kenya Holdings, according to registration paperwork from Kenya’s Communications Authority.
According to Business Daily, TV Africa Kenya Holdings is linked to the Kenyatta family, who purchased the K24 and Kameme brands from David and Rose Kimotho.
Regional Reach Limited, which began as an advertising firm, was created by the couple. They began by purchasing 200 television sets, which were deliberately positioned in rural areas to highlight products during screenings.
With the establishment of Kameme FM, the company broke into the mainstream media.
With the introduction of Kameme FM, a vernacular radio station aimed at the rural people of Central Kenya, the corporation broke into the mainstream media.
The station, which aired music, news, and cultural education, was believed to have cost the couple Ksh40 million to establish up.
The station had a successful run, but the industry was disrupted by the advent of other vernacular stations such as KBC’s Coro and Royal Media’s Inooro.
RMS grabbed Kameme FM’s most popular presenters and shifted the audience landscape, thanks to billionaire SK Macharia’s financial muscle.
In order to entice Kameme FM’s clients, the competitors similarly reduced their advertising rates.
Regional Reach Limited, facing a difficult business environment at the time, decided to diversify its portfolio by entering the television industry.
Regional Reach Limited, which was threatened by the severe business environment at the time, decided to diversify its portfolio by entering the TV broadcasting business, and so K24 was founded.
K24 was supposed to be the first vernacular television channel, broadcasting in Kikuyu 24 hours a day, seven days a week. Rose Kimotho claims that media celebrity Jeff Koinange, who helped shape the K24 brand, rejected her concept.
K24 was founded in November 2007 in response to increased political action following the 2007 General Election.
Following the skirmishes, the company’s sales plummeted as a result of the PEV’s detrimental influence on the economy.
In 2009, the pair was overloaded by the cost of running the TV station in a collapsing economy, and they had to arrange a deal with the Kenyatta family-linked TV Africa Kenya Holdings.
Despite the fact that the airwaves are owned by Africa Kenya Holdings, the stations are managed by Mediamax Network Ltd, another Kenyatta family company.
It has subsequently expanded to include Kameme TV, numerous vernacular radio stations across the country, and Milele FM, a Swahili-language radio station.
Rose Kimotho was named CEO after the assets were transferred to the Kenyatta family business, and she stayed until 2011, when she founded 3 Stones TV.
David, for his part, traveled to Uganda and was appointed General Manager of WBS TV before returning to head his own company, Jayda Entreprises.
