A video and photos showing Kenyan musician KRG The Don allegedly selling charcoal at a roadside have gone viral, sending shockwaves through social media.
The flamboyant artist, known for his luxurious lifestyle and braggadocious persona, is seen dressed in a blue apron and gumboots, shoveling charcoal into tins and even lying on sacks outside a dilapidated structure.
A poster doing rounds online dramatically claims: “Billionaire KRG The Don goes broke, now selling charcoal to survive.”
But fans? They’re not buying it.
Despite the convincing setup, many believe this is yet another publicity stunt, designed to stir online chatter ahead of a new music release or project.
“Clout levels 1000%,” one fan commented. “Wait for it—a music video or reality show is coming.”
From Humble Beginnings to Flashy Billions
Born and raised in Nairobi, KRG The Don—real name Karuga Kimani—wasn’t born into wealth. His rise to fame is a story of hustle, ambition, and bold branding. He began his career in music over a decade ago, dabbling in dancehall and gengetone, before carving out his own lane with hard-hitting party anthems and controversial lyrics.
Over time, his name became synonymous with extravagance. Whether it was driving top-of-the-range cars, flaunting designer fashion, or throwing lavish parties, KRG carefully crafted an image of success. His music, often themed around wealth, street smarts, and dominance, resonated with fans who were equally drawn to his charisma and confidence.
Aside from music, KRG has also claimed to have investments in logistics, construction, and other business ventures—moves that contributed to his “billionaire” label, though the exact figures remain publicly unverified.
“I don’t just talk rich—I live rich,” he once said in an interview. “But I came from the bottom. I know the hustle.”
Charcoal Stunt: Marketing Genius or Desperate Gimmick?
In the viral video, KRG appears to be doing manual labor—bagging charcoal, interacting with locals, and resting outside a tin structure. The contrast to his usual aesthetic is jarring, which is precisely why many believe it’s all part of an elaborate clout campaign.
Some fans suspect the video is part of an upcoming track that may address street hustle, financial pressure, or “starting from zero.” Others believe it could be a social experiment or part of a scripted documentary project.
“He’s rebranding himself as the man of the people. This is calculated,” one Twitter user theorized.
Still, the creativity behind the move has sparked mixed reactions—ranging from amusement to admiration.
“Even if it’s fake, at least he knows how to keep us talking,” another fan remarked.
The Bottom Line
Whether this charcoal-selling episode is fact or fiction, one thing is certain—KRG The Don understands the power of viral storytelling. From rising through the ranks in Kenya’s music scene to building an empire based on image, swagger, and sharp business moves, he has consistently kept fans watching.
So, is KRG broke? Probably not.
But is he about to drop something major? Almost definitely.
And as always, Kenya is watching.
