Social Media Usage in Kenya: According to the most recent Digital 2024 Report, which was published in collaboration with Visual Capitalist, Kenya ranked first in the world for the amount of time spent online.
Kenyans used social media for an average of three hours and forty-three minutes every day, according to the Digital 2024 Report. With the exception of internet browsing, the average amount of time is spent on social media platforms.
That is an hour and thirteen minutes longer than the average amount of time spent on social media by internet users worldwide each day. Users between the ages of 16 and 64 made up the data.
An average user spends nearly two hours and thirty minutes a day on social media, making up over one-third of their overall online time.
According to the report, Kenya outperforms Brazil and South Africa in terms of social media engagement. The report attributes this to Kenya’s internet penetration rate, which at the beginning of 2024 was 40.8 percent of the country’s total population.
With an average of 3 hours 37 minutes spent online, South Africa ranked second, followed by Brazil (3 hours 34 minutes), the Philippines (3 hours 33 minutes), and Nigeria (3 hours 23 minutes) to round out the top five.
Ghana and Egypt featured also in the top twenty countries at positions 13 and 14. On average, the citizens from the two countries spent 2 hours 43 minutes and 2 hours and 41 minutes respectively.
From the report, it was established that on average women spend 16 minutes more per day on social media than men.
Of all social media platforms, the most time was spent on TikTok on average per user. In effect, making the popular video-sharing platform the highest average time spent per user.
YouTube on the other hand accounts for the lion’s share of the overall share of total social media time.
Japan emerged as the country with citizenry who spent the least time on social media with users averaging just 1 hour and 53 minutes daily.
With 5 billion social media users globally, recent trends suggest that humanity will spend a combined total of 500 million years on social media in 2024 alone!”
