You will hear your favorite or least liked singers or content producers frequently requesting subscribers to their YouTube Channels on a daily basis.
This is because subscribers are critical to your success on YouTube because they tend to spend more time watching your channel than viewers who aren’t subscribed.
YouTube is one of the biggest social media platforms on the planet, with just shy of 2.6 billion monthly users. Who succeeds on the platform matters, especially as YouTube content is becoming more and more relevant – thanks to younger audiences.
YouTube is one of the cumbersome channels to grow your following, but some singers have succeeded in dominating the Kenyan YouTube scene.
In this generation YouTube numbers is something to be proud of, as people with huge numbers are used to influence and advertise products by companies.
Advertisers who want their products and services to reach as many people as it is possible, will always approach people with a huge following and that translates into money.
People with good numbers, also earn good money from the YouTube platform through Ads that are placed on their videos.
In January 2022, Singer Otile Brown has made history, becoming the first Kenyan artiste to surpass the 1 million subscribers mark on YouTube.
Here is a list of 10 Kenyan artistes with most YouTube subscribers.
- Otile Brown – 1.3 million subscribers
- Bahati – 1.15M subscribers
- Willy Paul – 1.06M subscribers
- Sauti Sol – 1.01M subscribers
- Diana B – 856K subscribers
- Khaligraph Jones – 705K subscribers
- Nyashinski – 546K subscribers
- Nadia Mukami – 534K subscribers
- Akothe – 401K subscribers
- King Kaka – 409K subscribers
Others are; Guardian Angel, Tanasha Donna, Mr Seed, Femi One, Octopizzo, and Size 8.
In Sub-Saharan Africa, singer Diamond Platnumz leads the pack with over six million subscribers and has so far garnered over 1.8 billion views, having joined the streaming platform on June 12, 2011.
Number two on the list is WCB signee and Next Level Music CEO Raymond Shaban Mwakyusa aka Rayvanny who has over 3.7 million subscribers. His channel has over 742,892,048 views.