On Tuesday, November 22, Tiger Brands named Zayd Abrahams and former Nairobi mayoral candidate Polycarp Igathe as its chief growth officers for the rest of Africa.
On December 1, 2022, Igathe was supposed to start in his new position in South Africa.
According to a statement from the business, “I look forward to the diverse set of capabilities and knowledge of the continent that Polycarp will bring to driving the execution of our ambitious growth strategy for the Rest of Africa business and his broader contribution to the development and execution of the Tiger Brands business strategy.”
Igathe’s return to the South African firm that provides marketing services with this new position will be her second.
Igathe was its Managing Director in East Africa before joining the British company.
Tiger Brands Limited is a manufacturer of Fast-moving Consumer Goods (FMCG).
The company majorly deals in manufacturing, marketing and distributing everyday branded food and beverages.
It also exports grains, consumer brands, home and personal care products.
Igathe brings to Tiger Brands strong commercial capability, sales and marketing, sales strategies and business leadership experiences.
The politician has held multi-geography leadership roles across Africa, having served at Coca-Cola, Kenya Breweries, Haco Industries Limited and Equity Bank.
Igathe also served as Deputy Governor of Nairobi before resigning to join the corporate world.
He contested for the Nairobi governor’s seat but lost to United Democratic Alliance’s Johnson Sakaja.